Seasonal Google Ads for Air Conditioning & HVAC Companies

Heating and cooling demand is seasonal, and most Google Ads accounts aren't. Cooling enquiries spike from May through August. Planned maintenance and heating work picks up through autumn and winter. A campaign built once and left alone either overspends chasing cooling keywords in January, or misses the summer surge entirely. We build and run campaigns around that cycle instead of against it. Ad groups, budgets, and even the offers in your ads shift with the season: cooling installs and emergency repairs through summer, PPM contracts and heating maintenance through the colder months. Your spend goes where the actual searches are, not where a generic campaign template assumes they'll be. Every campaign reports in plain English: cost per enquiry, not just cost per click, and which specific ad groups are actually producing booked jobs versus which ones are just burning budget. If a keyword or ad group isn't converting, we say so and cut it, rather than letting it run because it looks fine on a vanity metric. Account structure matters more for a seasonal business than a year-round one. We run cooling and heating as separate campaigns rather than one blended account, so a slow week for heating in July doesn't quietly drain budget that should be funding the cooling surge, and vice versa in winter. Location targeting follows your actual service radius, not a generic city-wide setting that spends money on postcodes you'd never travel to. Pricing runs £800–£1,500 a month depending on ad spend and account complexity, on top of whatever you set as your actual media budget with Google.

£800–£1,500/mo. Priced against the commercial work it wins you, not the hours we spend.