Local SEO for Air Conditioning Companies

The Local 3-Pack is the box of three business listings Google shows above the normal search results for local, commercial-intent searches, things like "commercial air conditioning installation Leeds" or "VRF specialist near me." It sits above the fold on both desktop and mobile. It also takes 42% of local search clicks (Backlinko, Local SEO Statistics 2025), more than the next several organic results combined. Most AC companies aren't in it. Not because their work is worse than the businesses that are, but because nobody has structured their Google Business Profile, service pages, and citations to earn the spot. The work covers four things: Google Business Profile optimisation (categories, service areas, posts, Q&A), on-page fixes to your website's service and location pages, citation building across the directories Google actually checks, and a monthly review-generation push. Review count and recency both feed directly into 3-Pack ranking. Pricing runs £500–£1,200 a month, depending on how competitive your area is. A typical timeline: month one is audit and setup, profile corrections, technical fixes, citation cleanup. Months two and three are content and review-building. Most clients see 3-Pack movement for their highest-value commercial terms by month three. The full 3–6 month range accounts for how competitive your local market already is, an AC business with three established competitors moves faster than one in a city with fifteen. This is also where F-Gas, REFCOM, and TM44 credentials do real work. A facilities manager searching for a VRF specialist checks credentials before ringing anyone, and a 3-Pack listing with the right categories and reviews visible gets that first look. Text buried on an About page doesn't. We report the same numbers every month: 3-Pack position for your named terms, review count and rating, and website traffic from local search. No vanity metrics, just the numbers that tell you whether commercial enquiries are actually coming from Google.