Asking why
Before anything gets built, so the work solves the real problem.
The person you’llactually work with.
Hi, I’m Ben. When I was about ten, my dad, who was a university lecturer, put Photoshop on our family PC. It didn’t take long to work out that a photo of him could be turned green to make him look like the Hulk. He took it pretty well. Twenty-seven years later, digital creativity still has me hooked.
- ✓15+ years designing and building for the web
- ✓100+ websites built
- ✓Agency-trained on household-name brands
- ✓Long-standing client relationships
Flowjoy is my studio, and it’s just me. If we work together, you’ll find me on your calls and in your Slack, and now and then telling you your homepage headline isn’t working.
When a job needs a specialist, I bring in people I trust, and I stay accountable for the result.
How I got here.
- First job
Mixing ink by hand
For brands like Sainsbury’s, Heineken and Ginsters, where a colour slightly off meant someone noticed. That made me fussy about detail in a way that’s never really worn off.
- De Montfort
A design degree
With a bit of guest lecturing for fashion buying students along the way.
- Australia
A year of free pizza
Nobody in the design world there knew me, so free pizza became my way of introducing myself to studios. Most were happy to chat to someone holding a pizza.
- Arch Creative, Leicester
Big brands, simple-looking work
Several years around brands like Samsung, IKEA and MTV showed me how much thinking goes into work that looks simple.
- Since 2019
The same thinking, smaller budgets
That thinking has gone into businesses without those kinds of budgets. Some clients have been with me for years.
- Now
Products that are hard to explain
Most of my work is with B2B companies: getting the message straight, building a website that does the explaining, and making sure they show up when people ask AI tools for recommendations. I do the thinking and the building myself.
“Turn up, be useful, be honest.”
Why clients stay
Honesty, mostly.
Pointing out what’s been missed
Even when it wasn’t in the brief.
Raising what matters to the business
Things that aren’t technically my job, but count.
The more I understand a product, the better the work gets, and that’s the best part.
Outside of work, the golf course is where you’ll usually find me, still waiting for the round where it all comes together.