FAQs
Straight answers.
What Flowjoy Signal is, what it costs, how the Signal Check and Partnership work, and what AI visibility actually means.
The offer
What is Flowjoy Signal?+
Ongoing ownership of your positioning, your website and your visibility in AI answers, by one senior partner. It starts with a fixed-price Signal Check and can continue as a monthly Signal Partnership, scoped by agreed priorities rather than hours.
Who is it for?+
B2B companies whose products are hard to explain: marketing leads at established SaaS and tech companies, and founders of specialist manufacturers, technical services and tech-enabled businesses.
Is this just a pricier website retainer?+
No. The website is one of three things owned, alongside positioning and AI visibility. The work each month is chosen from the roadmap by what moves the business, which might be a headline, a pricing page or how AI tools describe you, not a list of web tasks.
Can one person really cover all of this?+
Yes, because scope is set by agreed priorities, two to four a month, and the number of partnerships is capped. You get the person who did the diagnosis doing the work, without hand-offs between a strategist, a designer and a developer. When a piece of work needs a specialist, I bring in people I trust and stay accountable for the result.
Signal Check
What is a Signal Check?+
A two-week, fixed-price diagnostic. It looks at your positioning against competitors, your website’s structure, conversion paths and technical health, and what AI tools like ChatGPT and Perplexity say about your category. It ends with a written report, a ranked roadmap and a walkthrough call.
How much does it cost?+
£950, fixed, paid upfront.
Why is the Signal Check paid?+
Because it’s real work with a real result: a report and a roadmap you can act on with or without Flowjoy. It also means any partnership that follows is scoped on evidence rather than guesswork.
Do I have to carry on after the Signal Check?+
No. The report and roadmap are yours and useful on their own. If the roadmap is worth acting on and you want help with it, the Signal Partnership is the next step.
What do you need from us?+
A short intake call about your goals, buyers and the competitors you lose to, plus access to analytics and Search Console if you have them. Anything from sales calls, reviews or support that shows how customers describe you helps too.
Signal Partnership
How is a Signal Partnership scoped?+
On a monthly call we agree the priorities for the month from the roadmap. If something new comes up, it either swaps in for an existing priority or is quoted separately. Nothing is quietly added, and nobody counts hours.
Is there a contract?+
The Signal Partnership is paid monthly in advance, with a three-month minimum and then rolling.
What isn’t included?+
Paid ads management, large-scale content production and in-house campaign execution, unless agreed and quoted separately.
What do you build websites with?+
Webflow or Astro with Sanity, whichever you’re already on or the roadmap calls for. You can edit your own content either way.
AI visibility
What does AI visibility mean?+
Buyers increasingly ask ChatGPT, Perplexity, Google’s AI answers and Claude who to shortlist. AI visibility, sometimes called GEO or AEO, is whether those tools mention your company, describe it correctly and recommend it. It depends on clear positioning, a site AI crawlers can read, structured data and content that answers real questions.
Can you guarantee AI tools will recommend us?+
No, and nobody honestly can. What can be done is to make your company clear, consistent and easy for those tools to read and cite, then check what they say every quarter and report what changed.
Working together
Do you work with agencies?+
Yes. Agencies sometimes introduce clients or bring me in on a project, and I’m always happy to talk.
