How much does a GEO audit or positioning work cost in the UK?

What does a GEO audit cost in the UK?

A GEO audit costs anywhere from £280 to £8,000 in the UK, depending on how much a person actually does.

First, what it is. GEO stands for generative engine optimisation, which is yet another acronym, I know. It's the same idea as SEO, but for AI tools. SEO is about how easily Google finds and understands your website. GEO is about whether ChatGPT, Gemini, Perplexity and Google's AI answers mention your company when a buyer asks them for help, how often, and what they say about you.

Here's what UK firms published on 8 November 2026. Whito charges £280 for an audit that asks four AI tools 20 customer questions on two dates. Novi Digital and Whitehat SEO both list a one-off audit at £1,500; Whitehat's adds a competitor benchmark, a 90-day plan and a debrief call. Reboot Online says its GEO audits typically start from £5,000. Gripped, writing for B2B software companies, puts a standalone audit at £3,000 to £8,000 as a fixed project.

The price mostly follows the scope. Some audits tell you what AI tools say about you. Others add a technical review of your site, a look at your competitors and a plan for what to change.

What does positioning work cost?

Positioning work usually costs somewhere between £2,300 for a half-day workshop and £20,000 for a full branding project, but very few UK firms publish a price for it.

Positioning means deciding who your product is for, what it does better than the alternatives, and how to say that so a buyer gets it first time. Sookio, a Cambridge agency, lists a brand messaging workshop covering positioning themes and a messaging framework at £2,975 plus VAT for a full day, or £2,325 plus VAT for a half day. Huddle Creative's guide to UK branding costs puts a full package from a small or mid-sized agency at £3,000 to £10,000, and branding for a medium-sized business at £3,000 to £20,000. Those figures include visual identity as well as strategy. Larger agencies quote £10,000 to over £100,000.

For a B2B company with a complicated product, the valuable part is the thinking. Get the description of what you do right before anyone designs or writes anything. In my experience the hard part is rarely adding things. It's deciding what to take out.

Why do the prices vary so much?

Prices vary because some audits are mostly automated and others are mostly a person thinking about your market.

Running a list of questions through AI tools and counting mentions can be largely automated. Working out why a competitor gets recommended instead of you, and what to do about it, needs someone who understands your market.

Scope matters too. Some audits stop at the AI answers. Others also look at your website's structure, your positioning, your listings on other sites and your competitors. That wider view is usually where the real reason you're being left out turns up.

Then there's what you're left holding at the end. A report of findings costs less than a ranked plan with the first changes already drafted. When you compare quotes, ask which one will tell you plainly what to fix first, and why.

What does ongoing GEO and positioning work cost?

Ongoing GEO work in the UK usually costs between £1,500 and £6,000 a month.

After an audit, most agencies offer a monthly retainer to make the changes and keep checking. Gripped says UK agencies typically charge £1,500 to £5,000 a month for mid-market software clients. Whitehat SEO lists £2,000 to £4,000 a month for its growth tier and £4,000 to £6,000 or more for larger organisations. Whito offers ongoing monitoring at £280 a month.

The difference is between monitoring, which tells you what changed, and work, which changes it: new pages that answer the questions buyers actually ask, fixes to how your site describes the company, and getting you listed and mentioned on the sites AI tools learn from.

If anyone promises you a guaranteed spot in AI answers, walk away. Nobody controls what these tools say. The honest promise is to make your company easier to understand and easier to recommend.

Where does the Flowjoy Signal Check fit?

The Signal Check is my fixed-fee diagnostic: £950, about two weeks from start to finish.

It sits between the automated audits and the bigger agency projects because it covers both halves of the problem. I look at your positioning against three to five competitors, how a buyer would read your website, and how AI tools currently describe you, side by side. The website and the AI answers usually go wrong for the same reason: the company isn't described clearly enough.

You get a written report, with the AI answers about you and your competitors quoted word for word, a ranked list of what to change first, and a walkthrough call to go through it together. It's yours whether or not we carry on. If you want help making the changes, the Signal Partnership is a monthly retainer from £3,000, scoped by priorities rather than hours. I do the work myself.

How should you compare quotes?

Compare quotes by asking every supplier the same five questions, then match the product to the problem you actually have.

The five questions:

Which AI tools will you check, with which questions, and on how many dates? Answers change from day to day, so a single run is a snapshot. Will you explain why competitors get mentioned instead of us, or only that they do? Do you look at our positioning and website, or only at AI answers? What exactly will we get, and will it say what to do first? Who does the work, and how senior are they?

Then compare like with like. A £280 report and a £5,000 project are different products, and either can be the right one. I think of it like a garage. If someone walks in asking for a Ferrari, with a bicycle budget, when a Ford Mondeo would get them where they need to go, the honest answer is the Mondeo, and here's why. If your website already explains the business well, a lighter audit may be all you need. If buyers and AI tools both struggle to say what you do, the problem is positioning, and that's worth paying properly to fix.